Does marketing sell?
Does marketing sell? Many people have that confusion. They have a sales problem and decide to do marketing so they can sell more and present the product to more people. But is that your main objective? We tell you that the answer to this question is yes and no. Let's start by describing why yes. One of the main branches of current marketing is outbound marketing, which allows you to spread the name of a brand and carry out advertising, quickly spreading its name and, in that sense, generating more interest. And to be able to grow more quickly there is Growth marketing, which allows you to go from 1 follower to thousands. Despite this, marketing should not be considered a lifesaver (here comes the no), but rather, it is a brand strengthener, which supports sales management and helps customers make a favorable decision. And although marketing always has value, it is much more effective when consistent, constant work is done over time. Because which brand would you believe more, the o...